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Campaigns

Campaign Types Explained

AdScail optimizes campaign output based on your goal. Choose the right campaign type to get the most relevant scripts, copy, and targeting recommendations.

Sales / Conversion Campaigns

Goal: Drive purchases, sign-ups, or other direct conversions

Best for: E-commerce, SaaS, service businesses

What you get: Direct-response scripts with strong CTAs, urgency elements, pricing integration, conversion-focused targeting

Lead Generation Campaigns

Goal: Capture contact information for follow-up

Best for: B2B, high-ticket items, services requiring consultation

What you get: Value-first scripts, lead magnet suggestions, form optimization tips, nurture sequence ideas

Brand Awareness Campaigns

Goal: Increase brand recognition and reach

Best for: New brands, product launches, market expansion

What you get: Story-driven scripts, memorable hooks, broad targeting strategies, brand-building messaging

Retargeting Campaigns

Goal: Re-engage people who've already interacted with your brand

Best for: Cart abandoners, website visitors, email subscribers

What you get: Reminder messaging, objection-handling scripts, special offer frameworks, sequential ad strategies

Product Launch Campaigns

Goal: Generate buzz and sales for a new product

Best for: New product releases, limited editions, seasonal items

What you get: Teaser content, launch sequences, scarcity messaging, early-bird offer structures

Not Sure Which to Choose?

Start with what you want people to DO after seeing your ad. If it's buy now, go Sales. If it's sign up for more info, go Lead Gen. When in doubt, Sales campaigns work for most direct-response needs.